Focusing ministry on the urban professional segments of society forms the second core concept. Reaching the urban professional addresses two critical dilemmas facing the continuation of any missions endeavor: LEADERSHIP and RESOURCES.

While missionaries do good work, they can rarely have nationwide impact. Strong national leadership is essential to long-term results and such leaders are abundant in the urban professional segments of society. These possess the education and background that prepares them for leadership.

They are also the ones able to support the work financially and lead it in such a way that others will follow. After a strong base is built, they can reach widely in both directions—down the social ladder to lower income people and upward to the more wealthy. They are more effective in their hometowns than a missionary ever could be and are often working in places of authority where they can make an extended and sometimes nationwide impact for the gospel.