A third part of the strategy involves the location of the church within the capital city. In these countries, where most people travel via public transportation, a church’s future growth and ministry is endangered if it is located even one block off the main avenue where the bus routes flow.

We insist that any congregation expecting to be a part of the AJC program permanently establish herself on a main avenue. The strategic location makes two important contributions to the spreading of the Word of God: 1) accessibility — easy to find, good parking, and close access to public transportation, and 2) credibility — everyone is aware of their presence.

It is a far better investment to build where the greatest number of people can be reached and influenced with the message of the Gospel than to limp along off the beaten path just to save some money.